About Us
The Phoenix Air Story
Care is Our Core Value
At Phoenix Air, everything we do is driven by our WIN5 philosophy. We believe that our business is only successful when our five groups win–our customers, employees, company, communities, and vendors.
Additionally, we make our services even more valuable by how much we care. Care means living up to the following standards of customer-focused behavior:
- Personal attention and integrity
- Professional ethics
- Technical expertise
- Willingness to exceed expectations
- An obligation to stand behind your work
- A commitment to being a motivated, purposeful, and hard-working individual
Family Owned and Operated

About the Owners
James and Laura Ritchie
James Ritchie has been in the HVAC industry since 1985. He started as an installation assistant, but after only 8 months he had been promoted to lead installer. In his third year he started learning the service side of the industry and graduated into a seasoned service technician. In 1995 James was one of the first to be certified as an IGSHPA Installer and service technician. (International Ground Source Heat Pump Association). Over the course of James’ career, he learned all departments of the HVAC industry such as: installer, service technician, operations manager, project manager, and finally business owner.
In June of 2007 James and his wife Laura opened Five Star Heating and Cooling in Charlotte, North Carolina. James ran the operations of the company and Laura focused on the office to ensure all their customers were taken care of. The company grew quickly and in 2013 James and Laura were approached by another heating and air contractor to purchase their company. They decided to sell as Laura wanted to be closer to her family and they relocated to Austin, Texas.
James immediately went to work for a large Commercial HVAC company based out of Dallas and took the position of General Manager. He was also the Co-Chair for the Ambassador program for the Round Rock Chamber of Commerce. After four years he moved to another company and was the Commercial and Residential Sales Manager.
In 2021 James decided that he missed being an entrepreneur and opened Phoenix Air, LLC. Customer-service oriented and ambitious, James strives to make Phoenix Air, LLC the best HVAC company in the Central Texas Area.
Choose Phoenix Air Today
From minor repairs to a full-blown HVAC installation, you can bet that your Phoenix Air professional knows his job is to make your experience with Phoenix Air a happy one. Period. That’s our way, and it’s why he personally guarantees you’ll be happy with Phoenix Air ATX.
Ready to discover a better service experience? Request an appointment today by filling out our contact form or giving us a call. We look forward to serving you and your home or business!
Should you have any questions, comments, or concerns regarding your plumbing, HVAC, or electrical service, please contact our team.
Available When You Need Us
Just a call or email away
FAST Service
When You Need It, Where You Need It
Expert Help
Our Technicians are Certified Professionals
Peace of Mind for $179 a year
Join our Maintenance Plan Program and get all the perks of membership: 10% discount on repairs, seasonal tune-ups, priority scheduling and more. 100% satisfaction guaranteed.
